PRMIA Zurich is happy to invite its members to

Alternative Investments post 2008: a New Paradigm


Since 2008, hedge funds have faced increased scrutiny by investors, regulators and the broad public. After suffering massive losses in 2008 and since then struggling to beat the markets, hedge funds face enormous challenges as many hedge fund investors are rethinking their investment strategies. In light of these developments, PRMIA Zurich has set up a platform for two prominent industry professionals to share their views on the hedge fund industry.

Time: September 27, 2011, 18.30-20.00
Location: Forum St. Peter, St. Peterstrasse 19, Zurich Map
Organizer: PRMIA Zurich

Registration: This event is free of charge but due to administrative reasons you are kindly requested to register electronically: Registration Link


Speakers and content:

Louis-Frederic de Pfyffer is managing partner for alternative investments at Banque Heritage.

“How to invest and manage risk in the Hedge Fund space post 2008”
Mr. de Pfyffer provides insight how to select, validate and monitor Hedge funds in the present environment with an accent on the qualitative and quantitative risk tools that used at Heritage Alternative Investments.


Sona Blessing is author of “Alternative Alternatives: Risk, Returns and Investment Strategy” (Wiley 2011). She is a research specialist on the subject and also consults. In addition, she presides on the education committee of the 100 Women in Hedge Funds Zurich.

“Alternative Alternatives”
When financial and capital markets are stressed, it is not unusual for the performance of traditional and most main stream hedge fund strategies to converge. So are there assets and strategies that have, can, and will likely continue to buck this trend? Based on her research, Sona Blessing identifies which these are using the following hypothesis: if the assumption is that risk-bearing is compensated by returns – then, if the source or origin of the risk (return driver) could be isolated, and were to reside outside of financial markets, it should be insulated from the vagaries experienced by the markets. Further, if made investable, it could provide exposure to a specific, non-replicable, unique risk premia that could deliver a stream of distinct returns.